Greetings fellow Mouse Fans!
I found an interesting tidbit on MousePlanet this week:
"Disney CEO Bob Iger told attendees at the UBS 37th Annual Global Media and
Communications Conference in New York last week. "[W]ith the discount program,
our bookings and our attendance are reasonably okay, but we’re discounting to
get it," said Iger, who also noted that the discounts are actually attracting
visitors that would never have come otherwise, which is generating positive word
of mouth and repeat visits.
However, Disney is looking to eventually return to normal pricing without
regular discounts. "But we’re not concerned about weaning ourselves in the
marketplace at the discount, but we don’t know when we’ll be able to essentially
turn it off. So we’ve dialed it back," said Iger. "And I imagine, without
committing to this, but given certain trends, that we will be able to continue
to dial that back over the latter part of 2010. But we’re not making any
commitments yet until we see the marketplace conditions."
What does this mean for Disney trip planners in the coming year? We’ll see. But in the meantime, there is an offer out for Disney Visa cardholders wanting to stay at Old Key West or Saratoga Springs – Save up to 25% off for stays 12/24 – 1/2/10. YES! Over Christmas! So I’m not panicking that there will be no promotions this year. Less than last year? Maybe.
As always, your best bet is to work with a trusted Travel Planner who will keep an eye out for whatever deals are offered. 🙂
Be well and make magic wherever you go!
Sara Varney
Travel Planner
